What is Grab for Business?

Grab for Business or GFB provides enterprises to let their employees avail Grab services like hiring transport (GrabTaxi), ordering food and groceries (GrabFood and GrabMart) etc. and pay for them via corporate allowance.

By extension, this also includes GrabGifts (GG) which primarily caters to P2P and bulk gift purchases. The use-case of bulk gift purchasing is around corporate gifting and hence the major part of the revenue.

My Role @ Grab

I am the Design lead for GrabGifts website and in-app experience primarily and also contribute GfB Product with active involvement in planning, process and feedback. As a part of my responsibilities, I collaborated with the UXR team on what could be valuable areas to dive deeper into, for research, as well as overlooked the content design for new nudges which were being introduced in-app. Also contributed new components to our Design System Duxton.

Alongside product, I also helped execute new Card Designs and AR Gift Cards by providing creative direction.

Design Process:

As a part of the design process, Grab actively encouraged designers to collaborate, here is how a typical process went.

  1. Kick off the design phase with the PM. Go through existing research and understand the problem. Call out any experience breaks and design scope requirements.
  2. Depending on the problem statement:
    1. Present early-stage designs to BU Design Team, Content and Researchers in Basecamp. Can include cross-functional peers as well as Product Managers for feedback and direction.
    2. Organise Design Jams with other designers → Open Workshops where designers come together to ideate and iterate.
    3. Iterate as many times as required.
  3. Once designs are at the pre-final stage, include content designers for a review.
  4. Present the designs to leadership in Camp 1: 40-minute presentations which would cover the entire design process end-to-end.
  5. Finalise design and documentation and handoff to engineers
  6. Desk-check the designs on production
  7. Launch.
  8. Review numbers along with the Data Analyst team

Snapshots of some of my Design Projects:

[In-App]

Split Payments for GrabTaxi:

When trying to book a corporate ride, employees often get limited by company allowance. For example, your allowance maybe SGD 8 during the weekdays but if your average ride spend is SGD 12, there will be very few places where you can use your corporate allowance.